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The Global Marketing Director will lead the marketing efforts and operationalization of biomarker testing for this drug. This drug is the first compound being developed in 7 indications with a biomarker test. The incumbent will work across all indications and with all parts of our organization to build the commercial biomarker strategy. They will also serve as the point for all commercialization efforts with the diagnostic partner for this program. The incumbent will also act as the Global voice for all countries for the assigned launch brand indications, including membership of the , development of biomarker strategy and roll out of plans. In addition, this role develops customer oriented pre-marketing platforms that maximize the value of our biomarker testing and effectively support country pre-marketing efforts.
The primary responsibilities of this role, Director Global Brand Management Lead, are to:
Lead the Joint Commercial Committee (JCC) with partner
Develop/Execute Global testing Strategy and Launch plans in first indication
Gather market insights and build understanding of local testing practices, laboratory and biomarker insights
Build a testing awareness program for Oncologists and other key customers to raise awareness of the value of biomarker testing
Lead Go-To-Market plans for operationalization
Ensure strategic plans for first indication align with their plans in future tumors
Provide input into HPR process to incorporate biomarker testing into HPR process
Evolve to provide strategic input into other molecules within portfolio that are being developed with a biomarker strategy.
BS or BA
12+ years Operational Sales / Marketing experience or related function
Launch experience and/or experience of managing brand lifecycle
Excellent Communication Skills – Written and Verbal English Language
Demonstrated Cross-Functional Leadership Capabilities Delivering clarity of strategic direction
PhD, MBA, or advanced degree
3-5 years of global healthcare marketing experience, with at least 1-2 years in Diagnostics or Companion Diagnostic marketing experience
Experience in Solid Tumors, especially Lung Cancer