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Director Global Brand Management 

Location: Parsippany, NJ
Date Posted: 08-16-2017
Job Location:  Parsippany, NJ

The Global Marketing Director will lead the marketing efforts and operationalization of biomarker testing for this drug. This drug is the first compound being developed in 7 indications with a biomarker test. The incumbent will work across all indications and with all parts of our organization to build the commercial biomarker strategy. They will also serve as the point for all commercialization efforts with the diagnostic partner for this program. The incumbent will also act as the Global voice for all countries for the assigned launch brand indications, including membership of the , development of biomarker strategy and roll out of plans. In addition, this role develops customer oriented pre-marketing platforms that maximize the value of our biomarker testing and effectively support country pre-marketing efforts.

The primary responsibilities of this role, Director Global Brand Management Lead, are to: 
  • Lead the Joint Commercial Committee (JCC) with partner
  • Develop/Execute Global testing Strategy and Launch plans in first indication
  • Gather market insights and build understanding of local testing practices, laboratory and biomarker insights
  • Build a testing awareness program for Oncologists and other key customers to raise awareness of the value of biomarker testing
  • Lead Go-To-Market plans for operationalization
  • Ensure  strategic plans for first indication align with their  plans in future tumors
  • Provide input into HPR process to incorporate biomarker testing into HPR process
  • Evolve to provide strategic input into other molecules within  portfolio that are being developed with a biomarker strategy.
Required Qualifications:  
  • BS or BA
  • 12+ years Operational Sales / Marketing experience or related function
  • Launch experience and/or experience of managing brand lifecycle
  • Excellent Communication Skills – Written and Verbal English Language
  • Demonstrated Cross-Functional Leadership Capabilities Delivering clarity of strategic direction
Preferred Qualifications: 
  • PhD, MBA, or advanced degree
  • 3-5 years of global healthcare marketing experience, with at least 1-2 years in Diagnostics or Companion Diagnostic marketing experience 
  • Oncology Experience
  • Experience in Solid Tumors, especially Lung Cancer 
Candidate Must Have: 
  • companion diagnostics 
  • biomarkers 
  • testing and launch experience
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