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At IBM Watson Advertising, we create beautiful and complex advertising products for brands and agencies around the world. The Creative Lab sits at the apex of Big Data, AI and Weather, continuously re-inventing advertising opportunities. Our offerings feature the latest in cognitive technology and marry big data with big brand experiences.
We’re looking for an agile Copywriter to temporarily join our team and create imaginative and complex advertising solutions. The copywriter will be challenged with concept development, headlines, content development, working on AI conversations and supporting the Lead Copywriter with additional efforts:
Cognitive Ad Development
Short-form Content Development
The Copywriter will work with the art director, creative director or design team, in order to construct effective creative work that brings client and consumer satisfaction, a copywriter needs a creative mind alongside an organized approach and the ability to think laterally and literally. Additionally, the ability to remain organized while juggling multiple projects is a must.
The copywriter must have a keen eye for changes and details within the body of work and will also be required to handle any copy amendments requested by the client, and meticulous research skills will ensure all copy is accurate and factual.
Understanding the message, the client is seeking to express and translating this into written content
Writing copy to engage the consumer
Carrying out amendments to client specifications
Adhering to the tone-of-voice requested by the client/team
Working with the team to devise creative strategies
Liaising with the client on a regular basis, with guidance
Generating creative ideas to build innovative campaigns
Providing feedback to the team and peers
2-3 years experience writing for digital, advertising and/or interactive experiences
The ability to write and think creatively in a fast paced environment
Significant experience in writing strong, succinct copy that is grammatically correct
A flexible approach and willingness to adapt ideas to the needs of clients and the products
The ability to work to strict deadlines without compromising on work quality
The ability to work within allocated budgets
Great organizational skills
An eye for detail, and willingness to be vocal when there are clarity or detail issues
Strong research skills
BA or MA in Language, Literature, Interaction Design, Cognitive Science, or equivalent experience
Minimum of 3 years professional experience writing for mobile, web, tablet Interactive media and user interfaces for product software and digital advertising
Experience with user research and usability testing
Excellent communication and interpersonal skills
Having a passion for the written word sets this copywriter apart from the average, so a solid portfolio is a must.
Expect to work regular office hours, with the odd ‘out of hours’ shift at times of high volume.